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This super app facilitates experiential tourism by removing barriers to initiating adventures with strangers
My Role
Product, Research, UX/UI
Platform
iOS,Android, Web, WatchOS
Date
Jan-Feb 2021
Team
Product Designer (Me),
Product Owner (Client)
KPI
Intention to Participate in Activities with Strangers
Outcome
The client received an investment and endorsement from a government designated organization
Challenge
Client Idea
The client wanted a one stop solution for selling informal travel experiences.
Business Requirements
The client wanted to receive government endorsement for project.
Government Goal
Diversifying the tourism industry & Job Creation
Design Process
Discover
Crunchbase Directory
SeedTable Directory
Studied 155 Travel Apps
The collected data were also used for developing content strategy for this project.
Travelled with a group of trippers to understand their point of view and conduct informal interview
How often do you go on a trip?
When you go on a tour do you talk with the other travelers?
What are some of your favorite travel apps?
What annoys you when you plan to travel with new people?
What challenge do you face when planning a trip?
What do you think about for singles tours?
How do you plan for inner city activities?
Thematic Analysis
The collected data were codified to list pain points and value propositions of travel startups.
1
Hard to Initiate
It is hard to initiate a journey with strangers, we may have similarities, but planning might be impossible.
2
Payment & Cost Sharing
Managing costs and payments are difficult task when a group of strangers tries to adventure together.
3
Likeminded People
It is hard to have interaction with other travelers when they registered randomly,
4
Custom Tours
It is hard for tour leaders to create custom tours and have a clear contract with participants.
Pain Points
Value Propositions of Travel Startups
Competitor Audit
Persona
The keywords and themes which gathered in the previous steps were added as custom topic cards to the game set.
The participants tried ideate solutions by turning the business rocket into a business idea.
On the second round, participants tried to create new ideas based on their assigned persona.
User Flow
Sketching
Wireframing
Made with Balsamiq
Guerrilla Testing
The low fidelity prototype was used to validate the solution, as soon as possible. However, the results indicated users were confused about how app can actually help them to join activities, so the experience of application was redesigned.
Tested With Marvel
Problem Solving with Analogy
Value Proposition
What it does
All-in-one app that connects likeminded people with activities!
Why should they care?
Adventurers
Have adventures with likeminded people
Prevents scams and be able to trust strangers
Share costs and pay with a global currency everywhere
Get to know about the places
Local Service Providers
Increased awareness
Increased review
Opportunity of diversifying their business by providing new services such as agritourism
Interface Design
Interactive Prototype
Idea Validation
KPI: Intention to Participate in Activities with Strangers
(F/M 18-38)
Recap
I learned about different aspects of TravelTech🏝
The client received a significant investment from a Canadian VC to setup his business
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