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A mobile app that connects gamers together and allows them to purchase items related to their lifestyle
My Role
Product, UX, Research
Platform
iOS, Android, WebApp
Date
Oct 2016 - Sept 2017
Team
Product Designer (Me), Ionic App Developer, Sales Manager, Graphic Designer
Problem Background
The company owns multiple online shops for various niech markets, they wanted increase customer retention by urging customers to buy from their different stores.
Solution
Revamping the design of store emails.
Revamping the footer.
New UI Cards in Sidebar
A mobile app that aggregates all products and targets the customer cultural behaviors.
KPI
Customer Awareness About
KPI Final Status
The app total users got higher than all stores total customers.
Company
Fox E-Commerce Group, Iran
Future Thinking + Design Thinking bonded by Vision in Design
Future Thinking is a cross-disciplinary approach to considering potential futures through the exploration of trends and drivers for change that may lead to different future scenarios
Vision in Design: A designer’s job is not only to solve present-day problems but also to look for possible future, this method design towards a desired future in which a product fits.
Design Thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
Improvement
Footer
Related Products
Transformation
Discover
adad
Three fashion design students and two fashion designers were interviewed:
Which topics were the hardest for you at university?
Which paper size do you use for sketching and illustration?
How do you use smart devices in your work?
As a fashion designer, how much time do you spend drawing patterns and sewing the clothes?
How do you use dummy models?
How do you test your designs?
The features and interactions of the main competitor were analyzed by studying their documentation and video tutorials.
Define
Improvement Efforts
C
Combine
Combine XR Filming rendering system with Motion Capture to create fashion shooting feature.
M
Modify
Instead of using a default dummy model, make dummies customizable
P
Use transparency map coloring for cutting garments
E
Eliminate
Eliminate the process of pattern making
R
Reverse
Instead of putting virtual cloth on people, put people in virtual enviornment
R
Reverse
Instead of drawing patterns to create 3D prototype, create 3D prototypes then the system generates the the dress patterns.
Transformation Efforts
Observation: Understanding how other users utilize interactions and their facial expressions allowed me to design more tools to improve usability.
Task Time Completion: After each build, we measured the task time completion(T-Testing), and based on this data, some features were designed to improve the task time completion and flexibility of the app.
I appreciate my team members for helping me to understand the to learn more about 3D graphic programming!
My feeling while working on iterations of designs was that I was giving our users superpowers, and I love that feeling!
Google Analytics
Google Analytics
Google Analytics
Google Analytics reports were used for understanding the demographic information of visitors. Also we recognized that:
Only a tiny portion of visitors uses search function
Users prefer using pagination features.
Around 90% of users are male.